Collection: The Huddy, Ben & Bri Signature Series

What Inspired the Huddy & Ben Collection

This collection started with a conversation I never saw coming.

Ashley, an old friend from Edmonton I met in Vegas 15 years ago reached out after we reconnected through my podcast. We caught up, and one night she opened up about her 9-year-old son, Huddy.

She told me about his battle with dyslexia and dysgraphia. The frustration. The school system delays. The thousands she spent on private testing and tutoring just to help him get the support he needed. She never posted about it. Never asked for sympathy. Just fought quietly for her kid, like strong moms do.  She was helping me with ideas for a kids line...

Then she said something that hit me hard:

“Words may twist, but I persist.”

That was it. The line. The mission. The spark.

The next morning, I shared the idea with my wife Tam and that’s when I found out my own nephew Ben, my late sister Urk’s son, had been silently dealing with the exact same thing. Dyslexia. Dysgraphia. I had no idea.  This is the universe and Urk moving this now, I am sure of it!

And it didn’t stop there.

I later found out my niece, Brianna, has also been quietly navigating dyslexia too.

At that point, I knew this wasn’t random. This wasn’t coincidence.
This was connection.
This was family.
And this was a cause that had already chosen me.

So we built this line. For Huddy. For Ben. For Brianna.
For every kid who learns differently.
For every parent doing the best they can often in silence.

And we’re doing more than raising awareness.

20% of all proceeds from this collection go directly toward helping families access private testing and tutoring for their kids — because no one should be priced out of a diagnosis.
And on top of that, I’m personally matching those donations.

This isn’t just clothing.
It’s a message.
It’s a mission.
And it’s personal.